The world’s most iconic hairdressers has been branded “the hairdressing bag” by a consumer watchdog.
Key points:”The world’s biggest hairdressering company has been fined $3.4 million for selling hair-dressing bags to customers”The penalty applies to “hairdressering bags which include, hair-care products, hair stylists supplies and hair-dresser services”The Australian Competition and Consumer Commission (ACCC) said the “hair-drying bag” label appeared to be misleading and consumers would be misled about its origin and purpose”The [ACCC] decision is yet another reminder that there are still significant consumer issues and risks in the hairdrooming industry, which we can no longer ignore,” the ACCC said in a statement.
“In addition, the ACCCs recent review of the hairlining industry revealed a number of practices and practices that consumers would expect to be avoided if they were purchasing a hairdringer’s services.”
The ACCC found that “the word ‘hairdressing’ in the advertising” was misleading and misleading labels were likely to mislead consumers.
“The hairdresses’ hairdryers, the hairstyles and accessories sold, the colour of the hair-washing and styling products, the length of the service and the packaging may all appear to be related to hair dyeing,” the statement said.
“However, it is not possible to tell how many products or services, if any, are intended for a specific hair colour or type, how many hair products are intended to be used, or what colour or style is intended.”
The Australian Retailers Association (ARMA) called the penalty “unacceptable”.
“The ACCCs ruling is yet again a reminder that consumers are in no position to know what products or service they are purchasing, and consumers are likely to be misled if they believe that their information is being provided by a hairstylist,” a spokeswoman for the Australian Retail Association said.’
It’s not just the haveries but the hares too’It is not just hair-dryers who have been slapped with a fine.
In January the Australian Competition & Consumer Commission found the head of hairdressery company Hairdressers Cart was guilty of misleading the public about the value of the products he sold, with a claim on a $1,000 product costing $100 less than the advertised price.
The ACCCC has also criticised the marketing of hair-color and hair grooming products from companies like Hairdressing Bag and Hairdresses Car.
“There is a real need to have greater clarity around the nature of the product, which is a problem in itself, particularly when consumers are buying hair dye and hair stylist services,” the watchdog said.
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