By Caroline Saffron and Jonathan T. LiSource Reuters|Al Jazeera English|Reuters|Aljazeera English|Associated PressArticle by Caroline Safferon andJonathan LiSenior staff at a bainbridges hairdressing salon in Bakersfield, California, wait to receive a stylist’s note for a client.
They are waiting for the start of a busy season that is expected to be dominated by the arrival of the new season of American Idol.
Bainbridge’s hairdryers and hair stylists were the first to be told of the season premiere on Monday, with sales of the $150 hair products and $250 styling services expected to surpass $2 billion in the coming months.
But the sales numbers are expected to drop as the season unfolds.
In addition to its celebrity endorsements, American Idol is being watched by a broad range of Americans, and the show has had to deal with a backlash from some conservatives and some business owners who believe the show promotes discrimination against women.
Bakerstown’s first American Idol season, which aired in June, was watched by more than 3 million people on the Internet and generated more than $150 million in revenue.
The season finale on Monday saw the show’s biggest audience yet, drawing more than 1.2 million viewers.
The new season will start with a live broadcast on Monday at 9 p.m.
(20:00 GMT) on ABC’s “Jimmy Kimmel Live,” and the first episode will air on Tuesday.